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Bette Davis famously once said, “aging isn’t for sissies.” So when you’re looking for the best eye primer for mature skin, you know you need something that has some serious grip. Davis told no lies. In my younger years—20s, 30s, even 40s—doing my makeup was a creative and enjoyable process. That changed the minute I turned 50.
As my fine lines became deep wrinkles and the already-delicate skin around my eyes turned crepe-y, doing my makeup became time consuming and frustrating. A five-minute snatched, smoky eye turned into a 20-minute struggle. My shadow would appear patchy before I even had a chance to apply mascara. That was nothing compared to my concealer drama. No matter what brand or formula I tried–and I tried many—by midday, my under eyes resembled a road map of beige lines. To say “the struggle is real'' would be putting it mildly.
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Mature skin presents challenges, there is no question about it. But applying makeup doesn’t have to be an exhausting experience. There are little things that can make a big difference in achieving a fuss-free look. For me, a primer was an absolute game-changer. My go-to: Milk Makeup Hydro Grip Eye Primer. So, what is an eye primer and why is it so important in a mature skin makeup routine? Milk Makeup Director of Artistry, Sara Wren, shares that it is an essential first step before applying color cosmetics. “Skin prep, especially around the eye area, can make or break your look,” says the pro. “I use it to keep shades and liner on lock and super vibrant.” The bonus, she adds, is “you can also wear it under concealer for a smooth, crease-proof finish.” To be honest, I was a primer skeptic. I didn’t think the hype was worth the extra step. But patchy, furrowing eye makeup only accentuates the things I wanted to minimize, so I had to find a fix. The other option was to give up wearing makeup, but I’m a beauty girl, so that was not something I was willing to do. After hitting rock bottom, I gave in and tried the Hydro Grip Eye Primer. After my very first time using it, I was shook by the results. Now, it’s the first thing I break out of my makeup bag. Here’s how I use the Hydro Grip Eye Primer on mature skin: I start by dabbing the wand on my top lid and under eye area, then I use my finger to blend a light layer of the product evenly over the skin. After, I apply one pump of Milk’s best-selling Hydro Grip Primer over the rest of my face—making sure not to mix the two. (They can pill if you mix the two textures.) I do my brows while the primers set, which takes roughly 3 minutes. |
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BEFORE - 9AM
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AFTER - 9PM
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What I love about the Hydro Grip Eye Primer is that it keeps my makeup looking great all day. But the benefits go beyond that. For starters, the sheer, transparent formula is lightweight and doesn’t feel tacky or sticky. It also contains hyaluronic acid, hemp-derived cannabis seed extract, Niacinamide and aloe water, which provide a boost of moisture that keeps my skin hydrated and smooth. Its natural optical blurring powders help to minimize the look of fine lines. Now, my makeup looks fresh and stays put, from 9 am to 9 pm. What more could a girl ask for?
The whole point of makeup is to help us look our best, no matter what our age. If it brings us happiness and joy in the process, then it’s a real win. The Hydro Grip Eye Primer helps those with mature skin score both. It’s like hitting the beauty jackpot.
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