Makeup products with blue and green design on a white background

Locks in makeup.
Locks in hydration.

Keep makeup in place for up to 12HRs with skincare benefits.

Set It + Forget It

The ultimate last step for a locked-in look.

Shop Setting Spray

Ready to jelly?

Texture and color like never before.

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We start with good ingredients. Turn those into effective formulas. That results in easy-to-use makeup that’s clean, vegan, and cruelty-free. Always.

Born out of Milk Studios, a creative hub in downtown NYC, community is at our core. We believe it's not about how you wear your makeup—it's how you Live Your Look® that matters.