At Milk Makeup, we champion beauty for all. We believe in the importance of diversity, equity, and inclusion (DEI) and are committed to being open with you on our journey to become a workplace where truly everyone can thrive. We also recognize that we will always have work to do.

In June 2020, we made 5 commitments as a team and shared them with our community along with a promise to begin work immediately and to provide an update every 6 months thereafter. This is where we are right now in our ongoing, ever-evolving process.

Thank you to our community for being with us through it all. We’re always open to hearing from you and are thankful that you’re part of the Milk Makeup Family.


Since June 2020, we’ve created a more diverse and inclusive hiring and interviewing practice resulting in the hiring of more individuals who identify as BIPOC. We also partnered with recruitment agencies who represent talent who identify as BIPOC.

Milk Makeup has 52 full time employees in the United States, 38% of them identify as BIPOC. Those team members are represented in Vice President, Director, Manager, Generalist, and Specialist levels across the brand. We currently do not have any BIPOC employees on the Executive Team, but we do have one executive position that we are actively recruiting for and hope to fill soon.

Below is the breakdown of our entire team in June 2020 and in December 2020:

June 2021
(Based on 50 employees who completed the voluntary survey)

  • BIPOC: 38%
  • Black or African American or African Caribbean: 15%
  • Asian or Asian American: 8%
  • Hispanic or Latinx: 15%
  • White: 56%
  • Two or more races: 4%
  • Did not disclose 2%
  • 82% Women-Identifying
  • 16% Men-Identifying
  • 2% Gender Fluid
  • Did not disclose 2%
  • June 2020
    (Based on 45 employees)

  • African American or African Caribbean: 9%
  • Asian or Asian American: 9%
  • Hispanic or Latinx: 14%
  • White: 68%
  • 78% Women-Identifying
  • 22% Men-Identifying


    In 2020, we hired a diversity, equity, and inclusion (DEI) consultant who completed an internal leadership and team climate and culture assessment, as well as conducted Bias and Allyship training for the entire team. We also re-trained all leadership and team members on Milk Makeup’s Code of Conduct. In 2021, we’ve brought on another DEI consultant, maestra, to continue to educate our leaders and workforce around social justice and how we as a community can take action.

    #3 PARTNER

    In the past year, we’ve worked to build out a diverse internal content team, in addition to continuing to partner with a diverse roster of models and content creators from the BIPOC community. Out of 514 photos and videos posted on our social feeds since June 2020, more than 50% of the people we featured are BIPOC.

    #4 GIVE BACK

    Milk Makeup remains committed to supporting and uplifting BIPOC and LGBTQIA+ communities. Since June 2020, we’ve donated:

    $50,000 to the NAACP to support their initiatives to dismantle systemic oppression.

    $50,000 to The Center, an LGBTQIA+ community center in downtown NYC.

    $50,000 to the AAPI relief fund to support AAPI communities across the country.

    We match up to $500 in charitable donations per employee per calendar year. In 2020, we matched $6,030 in employee donations.

    We’ve also committed to two ongoing, 365-days-a-year donations:

    1% of all sales are donated to The Center, our long-standing LGBTQIA+ partner

    1% of all sales are donated to The Fashion Scholarship Fund, fostering the next generation of BIPOC talent in beauty. Two BIPOC FSF Scholarship recipients will also receive an additional $10,000 scholarship from the Milk Makeup Visionary Fund.


    We are accountable to our team and our community and will continue to provide an update on our progress every June and December.