Hydro Grip

12-hour grip. All-day hydration.

3 products

Model wearing Hydrogrip Hydrating Primer Model wearing Hydrogrip Hydrating Primer
Hydrogrip Hydrating Primer Hydrogrip Hydrating Primer

Grips. Hydrates. Glows

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Hydrogrip Eye Primer Hydrogrip Eye Primer

Eyes. Lids. Locked.

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Shop Our Hydro Grip Collection

How to make makeup last all day in one word: Hydro, our primer makeup collection. We set out to make our best hydrating makeup primer, eye primer, and makeup setting spray with our Hydro Grip Fam, and think you'll love 'em. Don’t just take it from us, though. Over 1,000 five-star reviews agree they’re worth the hype. Start with our award-winning Hydro Grip Primer to prep your face for foundation and hydrate your skin. Add Hydro Grip Eye Primer for a smooth eyeshadow and concealer application. Then seal it all in with Hydro Grip Set + Refresh Spray to keep your makeup fresh for up to 12 hours. Bonus: Like all Milk Makeup, our Hydro Grip primers and setting spray are clean, vegan, and cruelty-free.