Who we are

At Milk Makeup, we believe it’s not just about how you create your look; it’s what you do in it that matters. We see personal style as the ultimate form of self expression and encourage experimentation — from bare to bold, and everything in between. Whatever your look, we’re into it.

Our unique multi-use products are designed for an on-the-go lifestyle, with high-tech ingredients — without all the bad stuff. All Milk Makeup products are cruelty-free and made with the best possible ingredients, with hydrating jojoba, coconut, orange peel, and grape seed oils; fruit and vegetable butters like mango and shea; packaging that allows for minimal to no preservatives; and quick, easy application that lets you apply, or change, your look in minutes in the back of a cab.

Milk Makeup is inspired by our home, Milk Studios, a cultural hub of creators in NY and LA. We are driven by our community and champion diversity, inclusivity, and unique personal style.

At Milk Makeup, there are no rules. #LiveYourLook

The brand

Milk Makeup was founded by Milk cofounder Mazdack Rassi, beauty and fashion editor and E! News correspondent Zanna Roberts Rassi, seasoned Milk Girl and creative director Georgie Greville, and product developer and COO Dianna Ruth. All aspects of the line are developed in-house at our downtown NYC home, Milk Studios.

“Most importantly, though, Milk products work.”
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“Milk's Cooling Water stick is revolutionary.”
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“Cool kid brand Milk offers up an oil-based stain packed with vegan-friendly (of course!) ingredients...”
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“Beauty junkies, take note.”
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“We're obsessed with the sleek, minimalist packaging”
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“Just like everything else they do, the brand has turned a staple into something even better.”
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“Like an Instagram filter, IRL.”
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“A brand on the forefront of gender fluidity, self-expression, and inclusivity, they certainly breed more of a lifestyle than your average cosmetics brand.”
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“Lately, the Cooling Water is my favorite item on my desk.”
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Teen Vogue: Coolest Beauty Brands of 2016


Best Cream Bronzer

Featuring Matte Bronzer

Best Newbie Brand Award

Featuring Cooling Water

Teen Vogue: Pro Picks

Featuring Hero Salve

Indie Beauty Award

Featuring Holographic Stick

Best of Beauty Award

Featuring Holographic Stick