Who we are

At Milk Makeup, we believe in good ingredients + epic payoff. We’re cruelty-free, paraben-free, and 100% vegan.

We were born at Milk, a creative studio in downtown New York City.

Our community and culture have always been our inspiration.

We see personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.

#LiveYourLook

Milk Makeup was founded by Milk cofounder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! News correspondent Zanna Roberts Rassi. All aspects of the line are developed in-house at Milk Studios, our downtown NYC home.