Who we are

At Milk Makeup, we believe you should have good ingredients + epic payoff, because compromise is cool, but not in your beauty routine. Our super-nourishing formulas provide you with everything from a dreamy complexion to versatile finishes. Love a glow? Our highlighter is made with literal meteorites. We care about what we put in our formulas just as much as what we leave out — we’re cruelty-free, paraben-free, and 100% vegan. It's clean, cool beauty.

Born in Milk Studios, a photo studio in NY and LA, we infuse the creativity we see behind-the-scenes into the spirit of our brand. Our community is our inspiration, and we celebrate beauty for everyone. Because beauty means inclusivity, our range goes from fresh-face street vibes to full-face studio looks. We see personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.

Milk Makeup means no rules. #LiveYourLook

The brand

Milk Makeup was founded by Milk cofounder Mazdack Rassi, beauty and fashion editor and E! News correspondent Zanna Roberts Rassi, seasoned Milk Girl and creative director Georgie Greville, and product developer and COO Dianna Ruth. All aspects of the line are developed in-house at Milk Studios, our downtown NYC home.

“Most importantly, though, Milk products work.”
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“Milk's Cooling Water stick is revolutionary.”
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“Cool kid brand Milk offers up an oil-based stain packed with vegan-friendly (of course!) ingredients...”
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“Beauty junkies, take note.”
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“We're obsessed with the sleek, minimalist packaging”
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“Just like everything else they do, the brand has turned a staple into something even better.”
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“Like an Instagram filter, IRL.”
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“A brand on the forefront of gender fluidity, self-expression, and inclusivity, they certainly breed more of a lifestyle than your average cosmetics brand.”
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“Lately, the Cooling Water is my favorite item on my desk.”
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Allure: Best of Beauty 2017

Featuring Holographic Stick in Mars

Teen Vogue: Coolest Beauty Brands of 2016


Best Cream Bronzer

Featuring Matte Bronzer

Best Newbie Brand Award

Featuring Cooling Water

Teen Vogue: Pro Picks

Featuring Hero Salve

Indie Beauty Award

Featuring Holographic Stick

Best of Beauty Award

Featuring Holographic Stick