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Who we are

Who we are

At Milk Makeup, we believe in good ingredients + epic payoff. We’re cruelty-free, paraben-free, and 100% vegan.

We were born at Milk, a creative studio in downtown New York City.

Our community and culture have always been our inspiration.

We see personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.

#LiveYourLook

The brand

Milk Makeup was founded by Milk cofounder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! News correspondent Zanna Roberts Rassi. All aspects of the line are developed in-house at Milk Studios, our downtown NYC home.

Press
“Most importantly, though, Milk products work.”
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“Milk's Cooling Water stick is revolutionary.”
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“Genius!”
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“Cool kid brand Milk offers up an oil-based stain packed with vegan-friendly (of course!) ingredients...”
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“Beauty junkies, take note.”
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“We're obsessed with the sleek, minimalist packaging”
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“Just like everything else they do, the brand has turned a staple into something even better.”
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“Like an Instagram filter, IRL.”
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“A brand on the forefront of gender fluidity, self-expression, and inclusivity, they certainly breed more of a lifestyle than your average cosmetics brand.”
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“Lately, the Cooling Water is my favorite item on my desk.”
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Awards

Teen Vogue: Coolest Beauty Brands of 2016

 

Best Cream Bronzer

Featuring Matte Bronzer

Best Newbie Brand Award

Featuring Cooling Water

Teen Vogue: Pro Picks

Featuring Hero Salve

Indie Beauty Award

Featuring Holographic Stick

Best of Beauty Award

Featuring Holographic Stick