Welcome, Watermelon Brightening Serum!
by Emmy Liu
Did the past few weeks of slush and snow have you dreaming of the warm, bright sun and sweet summer fruits? Us, too. That’s why we’re super psyched to announce our brand-new launch. Drumroll, please…. Welcome, Watermelon Brightening Serum! Packed with ultra-hydrating watermelon extract and brightening swiss garden cress sprout extract, this serum will be your face’s new BFF. It evens skin tone by reducing the appearance of dark spots, while also adding an instant blast of moisture. It also delivers a powerful kick of nutrients and vitamins to protect against free radicals and pollutants and helps skin appear smoother. It’s brighter skin in a stick.
*Record scratch* Wait, what? Did you just say serum in a stick?
Yes! That’s right — it’s a solid serum.
How can a serum be solid!?
Like our solid Matcha Cleanser and Toner, we’ve now revolutionized the serum game. The first of its kind, Watermelon Brightening Serum is a serum solidified into stick form for quick and easy application. And, in keeping with our stick fam, this serum is a TSA-friendly, no-fuss, no-spill staple. It also means direct stick-to-skin application, so you won’t lose product on your palms like you would with a liquid serum. Genius, right?
How do I use it?
After cleansing and toning your skin, swipe the serum all over your face and gently pat dry with your fingertips. It leaves behind a cool, dewy feel to refresh your face. You can use the serum day or night, or whenever you need a surge of hydration or brightening powers! Swipe it on before using moisturizer or starting your makeup routine; since it’s ultra absorbent, you can continue with your regimen in seconds.
Is it actually made with watermelon?
Yes! Watermelon is extremely hydrating. In fact, watermelons are nearly 92% water. With just one swipe of this serum stick, you’ll instantly quench dull, dry skin. And because watermelon is also packed with amazing vitamins and nutrients like Vitamins A, C, B5, and B6, you’ve got your own face force to combat free radicals and soothe irritation.
Watermelon Brightening Serum doesn’t just have watermelon in it, though. It’s also packed with swiss garden cress sprout extract, vitamin E, and Matrixyl.
Swiss garden cress sprout extract illuminates your skin by reducing the appearance dark spots and evening tone, while Matrixyl, a biomimetic peptide complex, amps up the collagen in your skin to improve elasticity, so you can look and feel ~smoooooth~.
Does it leak? Is it sticky?
Nope and nope! It’s leak-proof and mess-proof, we promise! Throw it in your bag when you’re on-the-go, or leave it out on your vanity. Our formula guarantees a non-sticky, quick-drying application and it’s leak-proof. Solid.
How effective is it?
It’s like having three superpowers in one sweet little container. Seriously. Brightening, hydrating, and smoothing, Watermelon Brightening Serum is a triple threat. And because it’s so versatile, you can use it any season, day or night.
Is it the right serum for me?
Because we want everyone to be able to enjoy our products, Watermelon Brightening Serum is easy-to-use regardless of your skin type! The stick applicator deposits a super light, even layer of product and our formula is gentle enough for all skin types — even sensitive.
*In a clinical test:
75% said skin tone appeared more even
81% said skin texture felt better
69% said skin looked brighter
*test conducted on 16 women
If you can hear Watermelon Brightening Serum callin’ your name, you’re in luck! We’re having a little flash preview just for you. Move fast before they sell out!