The Limited Edition Pride Pack is Here!
by Emily Gaynor
Last year for Pride Month we introduced our multidimensional, rainbow sparkle-flecked Glitter Stick in Techno. It added a lot of shine to many lives, and this Pride Month, we’re at it again with a brand-new update. We’re also excited to announce our second collaboration with The Center, New York City’s Lesbian, Gay, Bisexual & Transgender Community Center. This year, we will be offering a full Glitter Collection, featuring our original Glitter Stick in Techno and a brand-new, Limited Edition Pride Pack. The pack includes new Glitter Lip Gloss in Techno, the perfect item to pair with the OG Techno, and our Equality Tattoo Stamp (because we know how much you love a new tat shape).
During the month of June, we’re donating 50% of the retail purchase price of the Glitter Stick and the Pride Pack directly to The Center to help them achieve their mission of empowering people to lead healthy, successful lives, celebrate diversity, and advocate for justice and opportunity. We’re also getting our Sephora fam involved for more widespread awareness and support this Pride Month.
This next evolution of our glitter crew comes during Pride Month because, for us, glitter is all about inclusivity, individuality, and a holistic approach to feeling joyful and free. It’s about feeling good on the inside, feeling empowered and free to be yourself, and expressing that joy on the outside. “We’re all unique specks of glitter that make up an ever-vibrant spectrum of individuality. Within that vast spectrum of differences, it’s so important to recognize that equality is for everyone,” says Georgie Greville, Milk Makeup Co-Founder and Creative Director.
Enter our Pride Pack. The new Glitter Lip Gloss is a multidimensional, rainbow sparkle-flecked gloss that’ll turn up any situation. It also happens to be super hydrating, with avocado oil, coconut oil, and mango butter, so you can sparkle nonstop while also nourishing your lips. Coat your lips and swipe Glitter Stick in Techno on your face and body to seriously sparkle at your local Pride Parade. And to top off your look, we are proud to present the Equality Tattoo Stamp. Show your support for equal rights for everyone quite literally with this new equal sign shape. It’s transfer-proof, long-lasting, and hydrates with vitamin E oil and sunflower oil, so it won’t dry out your skin. Equal parts good-for-you and fun. Glitter Stick in Techno rounds out the Glitter Collection, and while it’s the permanent staple you know and love, we’re donating 50% of its retail purchase price to The Center during the month of June.
“Both Milk Studios and The Center are creative, safe spaces for all in downtown Manhattan. There is so much overlap between our communities and we support everything The Center stands for. We’re thrilled to celebrate and give back to them in an even more meaningful way this year,” says Mazdack Rassi, Co-Founder of Milk Makeup.
We also decided to throw a glitter party with some of our friends from The Center and the beauty community to celebrate Pride Month. Stay tuned to see how they sparkled. For more info about The Center, read up here.