Milk Makeup Takes Over Times Square
by Emily Gaynor + Abby McIntosh
Times Square can be…a lot. There’s so much to take in. Lights! Hot dogs! Weird cartoon costumes! Dangerously long selfie sticks! But today, there’s something extra special to see in the concrete jungle. Something like…oh, we dunno…a massive Milk Makeup video streaming for all to witness!? Thanks to Sephora, who are celebrating the recent opening of their brand-new Times Square store, our KUSH Mascara Campaign video is now playing in the center of it all! It’s an ode to our best-selling mascara. You know, the one with volumizing heart-shaped fibers, conditioning, hemp-derived cannabis seed oil, and pure pigments for an intense black finish.
You know what they say: If you can make it New York, you can make it anywhere. So, we’re psyched to see ourselves in the spotlights. It’s such an honor that we had to take an MMU HQ field trip to Times Square to check it out for ourselves. If you’re in NYC, go peep it. It’s there ’til the end of July.