WATCH: Presenting Milk Makeup’s Anthem Video WATCH: Presenting Milk Makeup’s Anthem Video

WATCH: Presenting Milk Makeup’s Anthem Video

by Emily Gaynor + Abby McIntosh

Everyone deserves their own anthem. Maybe yours is about how you’re always late to everything. Maybe it’s a celebration of taking irresponsibly long showers. Or maybe it’s just Dolly Parton’s “Jolene” but rewritten with lyrics about your cat. Ideally, your anthem should capture the important stuff: who you are, what you’re about, and what you love. We appreciate the idea of an anthem so much that we made one for Milk Makeup, and it’s finally ready to share. As we expand globally and meet more and more of you guys (!!), we want to make sure to recognize our roots — our home in NYC, our friends & fam who helped us build Milk Makeup, and our commitment to good ingredients + epic payoff. We also want to shout out all of you who show us so much love and inspire us daily to dream up a whole new world of beauty.

We shot our Anthem Video at Milk Studios, our downtown NYC home, and it features a bunch of the OG Milk Makeup Fam (hi, @uglyworldwide) as well as some of our new friends. They’re in there hanging out and wearing alien masks and playing with our products-come-to-life… normal weekday stuff. It’s a true celebration of #LiveYourLook, the idea that what we do in our makeup is just as important as the products themselves. Check it out, catch a vibe, keep being yourself and inspiring us.

K, see ya!