Give ‘Em Lip: Lip Color Has a New Look Give ‘Em Lip: Lip Color Has a New Look

Give ‘Em Lip: Lip Color Has a New Look

by Abby McIntosh

We’re not huge fans of the saying “grow up.” Paying rent kind of on time? Making “grocery lists”? We’re good. When it comes to Lip Color, though, we thought it was time to give our go-to demi-matte friend a little bit of an update (and three new shades!). Lip Color is back and better than ever, bringing the same single-swipe payoff that you know and love, but now with a creamier, more pigmented formula and a brand new outfit. Stick around, see what’s new, and give ‘em lip.


Major pigment and bamboo-derived blurring powder combine for smooth, even application and full coverage in one swipe. Pick your shade, swipe it on, and get out the door knowing that your Lip Color will stay put and look fresh.


Nourishing shea butter, coconut oil, and grapeseed oil instantly absorb, boost hydration, and soften lips while locking in moisture. The result: An ultra-creamy, shine-free finish that doesn’t flake or dry out.


Choose from ten demi-matte colors that provide serious all-day wear so you can spend less time re-applying and more time doing…whatever you want.


New, sleek packaging features a white metal package and a super-satisfying magnetic closure. The teardrop bullet allows for a quicker, easier application — because you’ve got no time to waste.

Wanna meet ’em? Let Sara Wren, our Studio Artist, make the introduction. 

Loaded With Meteorite Powder

Give 'Em Lip

A moisturizing matte like never before.